About Mission Community

Mission Community- Recognising, demonstrating and celebrating the Armed Forces community in UK society- is part of a concerted effort by the third sector, government and veterans themselves to change the narrative around veterans and the wider Armed Forces community. We have a shared belief that service is recognised, valued and underpins UK society.

Our starting point was to begin this vital work within business, through our ‘sector initiatives’; Armed Forces engagement campaigns linked to a UK industry body or trade association. The UK government has recognised our model for change, endorsing through the creation of the veterans industry engagement programme, delivered by us on behalf of the Office for Veterans’ Affairs and funded by the Armed Forces Covenant Fund Trust.

Our sector initiative campaigns promote and share best practice, harness exemplars and help companies to access and retain talent, changing behaviours in the workplace, whilst empowering industry. They make the commercial and social value case for Armed Forces community engagement and use the industry bodies as champions for that cause. They reinforce and connect government and third sector support, promoting and rewarding collaboration. In this way, sustainable and relevant employment opportunities for Service Leavers, Veterans, Reservists, and their families are generated, and an enduring Armed Forces’ ‘community of communities’ is created within industry.